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Keep clients coming back and grow your massage practice with these great tips
Here are my favorite ways to keep clients happy and improve client retention in your massage practice! Combine these with your high quality services, educational newsletter, blog posts, and social media strategy and wallah! Your practice is booming and your clients are feeling incredible. win. win. win. Become the master of customer service Being an amazing Massage Therapist is about so much more than just bodywork. It is an adventure in relationship building that begins before the client enters your door and lasts well beyond their visit. Make sure that you are intentionally creating each part of this experience for your clients to ensure that they always feel happy during their interactions with your business. Be detail oriented Did your client mention that they have a sick family member or an anniversary coming up? Make a note of it in their file so that you can ask about it on their next visit or send a special message letting them know you are thinking of them. Little touches like these let your client know that you are listening and that you genuinely care. Listen carefully When you are chatting with a client pre-massage make sure that you are using active listening skills to ensure that you both understand what will take place during the session and the outcomes that are expected. Summarize the issues that the client has shared with you and let them know the plan of action for the session. You can even ask "does that sound like a good plan to you" just to make sure that you are on the same page. Create a treatment plan After the clients session recommend a treatment plan that would work best for their particular goals. You could share this with them verbally and then move into booking them for their next session based on the plan you created. If they aren't ready to book you could write it down on a branded thank you card to send home with them. Or send them an email the next day expressing your gratitude for their business, a summary of your recommendations, and your next available appointment times. Stay in touch Clients are busy and are most likely feeling better since their last session with you. This means they need to hear from you to be reminded to book their next appointment. Many clients will wait until they are in pain that inhibits their daily lives before they reach out to you for help. An important piece of client education is helping them understand that they can stay pain free by getting regular massage. Send an email, text, or snail mail to let them know you are thinking of them and would like to help keep them feeling awesome. You can use the free recall template in my store as a guide if you like! Bonus tip: Don't forget the most obvious way to get clients to come back...invite them to re-book with you before they leave from their appointment. LOL. seems obvious but sometimes the most obvious is the most overlooked;) Thank you for reading! Have other ways that you love to keep clients coming back? Please share! I love learning how to keep my practice thriving and clients feeling great.
20 Comments
8/7/2019 08:28:16 am
I like that you mentioned how communicating is a good way to ensure that your client is comfortable when getting massaged by you. My sister is interested in learning how to give massages, but she isn't sure that she has the experience necessary to become a professional yet. It might be a good idea for her to receive massage training so that she is properly prepared for future clients. 8/26/2019 03:16:15 pm
I liked your tip to look for a therapist that will reach out to you about a future appointment. My life is incredibly busy and I tend to forget about things until they're really urgent. Finding a massage therapist that would remind me regularly about appointments would be lifesaving! 11/12/2019 06:56:39 pm
If I went to a massage therapist, I would hope that they'd do all of the things you listed here. Listening to what clients have to say I think is one of the more important things. That way, the therapist could do the work with the utmost quality. 3/25/2020 04:56:37 am
To provide full comfort to clients you need to provide them full comfort in your massage therapy moreover you can also give extra time in healing their pain which will value your services and clients will come back to you again and again. 10/28/2020 11:32:02 am
It stood out to me when you said that successful massage therapists have to prioritize relationship building. I just learned that my nephew is interested in going to massage school since he loves helping others. Thanks for sharing this advice I can pass along to show my excitement and support for his career! 2/19/2021 09:34:42 am
I think it's great that you mentioned how actively listening to your client before giving them a massage can help you both set clear expectations. My sister has been thinking about becoming a massage therapist but worries that she may hurt clients that have back problems since she plans on applying a lot of pressure when giving massages. She should find a massage therapy school in order to help her learn how to improve. 4/22/2022 07:37:29 am
As a massage therapist, it is important to keep your clients coming back for more. These tips are surely helpful. Thank you! 7/1/2022 07:14:20 am
My back has been hurting a lot lately, and I'm not sure what to do about it. It makes sense that I would want to get a massage therapist for this. I can see how it would be good to find one that provides good customer service. That way, I have a generally good experience there. 8/11/2022 08:17:23 pm
It's great that this article talked that it is also about relationship building and not just bodywork. My sister informed me a couple of nights ago that she was hoping to find a treatment that could relieve her body pain because of too much work and stress, and she asked if I had any idea what would be the best option to consider. I love this enlightening article, I'll tell her that she can consult a well-known spa massage service as they can provide more information about the proper treatment. "listen carefully" is good advice, and pretty universal for building rapport with clients and customers in any field. I think "helping clients reschedule" is another key (that is, help clients schedule their next session at the end of the current one) -- i've noticed a top 3 reasons that clients aren't on the schedule is simply that they haven't gotten around to calling to book their next appointment! 8/29/2022 02:42:02 am
Thanks for pointing out that treatment plans can also be an option when getting a massage therapy. I'm thinking about looking for a good therapist soon because I've been feeling a lot of stiffness on my back. I might be doing something wrong whenever I lift weights at the gym. 10/16/2022 12:28:59 pm
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A combination of tantric massage, mindfulness, and bodywork, this holistic therapy works with the whole body, mind and sexual energy in a powerful way. Get support with sexual dysfunction issues such as erectile dysfunction, premature ejaculation and vaginismus, relax and open up to more pleasure. Learn to re-direct sexual energy through the body. Heal from sexual and other traumas. 1/10/2023 06:09:53 pm
I like that you said that you could keep a client healthy by provide a comfortable massage process. My athlete cousin told me last night he was planning to have a massage to get rid of the muscle pain and stress. He asked if I had any idea what would be the best option to do. I love this helpful article, I'll tell him that he should consult a trusted massage therapy service as they can help him with his concerns. 2/7/2023 05:33:43 am
This is a really fantastic piece of writing, and I can see how well you have investigated and discussed about five strategies that massage therapists may use to keep clients coming back for more. This article is fantastic; many thanks for creating stuff of such high quality. Your blog never fails to impress me. 3/6/2023 03:29:48 am
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A combination of tantric massage, mindfulness, and bodywork, this holistic therapy works with the whole body, mind and sexual energy in a powerful way. Get support with sexual dysfunction issues such as erectile dysfunction, premature ejaculation and vaginismus, relax and open up to more pleasure. Learn to re-direct sexual energy through the body. Heal from sexual and other traumas. Leave a Reply. |
Julie Campbell
Julie is the former owner of Written on the Body Massage and Acupuncture Studio located in the beautiful city of Portland, OR. She started her business in 2010 and has enjoyed learning from her many successes, failures and challenges along the way. Julie has a passion for business and loves helping her fellow Massage Therapists build their dream practices. She currently shares her skills, experience and knowledge with fellow Massage Therapists through 1:1 coaching sessions and small group classes. Julie and is eager to help shape the future of our profession by empowering Massage Therapists in Portland, OR and all over the U.S. Archives
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E: massagebusinesscoach@gmail.com Located in Portland, Oregon
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